As a Digital Designer at Fenty Beauty, I developed key assets for Site, CRM, and Paid Social platforms across Beauty, Skin, and Hair lines. I played a crucial role in the UK site launch, collaborating with the UK team for a smooth transition. I thrived in a fast-paced environment, delivering pixel-perfect designs that met brand standards and used innovative solutions for engaging marketing materials. My skills include Adobe Suite, Motion Graphics, Figma, Prototyping, typography, image retouching, and creating impactful presentation decks, ensuring clear communication and effective design execution with Art Directors, stakeholders, Copywriters, and Project Managers.
Digital Graphics for Site
Email Design
Animated GIF CRM design for the Seasonal
Complex Fenty Beauty campaign. Assets were made incorporating Brand Colors and Tempates, and were made using Photoshop and Figma.
Responsibilities include:
- Create animated gifs
- Light image retouching
- Typography and or Animated Typography
- Adhere to brand standards
- Communicate to producers, copywriters, and lead directors to create a cohesive marketing assets which align to core objectives
- pixel perfect assets and creating organized folder structure for handoff
- Design and update designs under tight deadlines
Paid Social
Design graphics for various Paid Platforms, this one showing facebook ad for Fenty Treatz Lip campaign.
Presentation Decks: Key to Design Communication
As a digital designer, presentation decks are essential for communicating design updates and challenges to stakeholders, art directors, and teams. They explain design decisions clearly and incorporate visuals like GIFs to showcase interactions in real-time. This keeps the audience engaged and ensures everyone understands the design’s functionality. Decks also provide a structured way to gather feedback, fostering collaboration and refining the design process.
To see an example of a presentation deck for this project, click the video below
Fenty Presentation Deck for Web and Email assets.
